Keep a clipboard at the front desk or storefront of your business for people to sign up for your email list. Entice them into signing up by offering discount coupons and other advantages that will only be sent via email. Make it relevant to what they are currently doing. Are they reading a long how-to guide? Then offer a summarized actionable checklist in exchange for their email. You can also offer something to your audience that matches your niche. For instance, if you run a health-related company, you might offer a free guide to losing 5 lb (2. 3 kg) in 30 days to anyone who joins your email list. [2] X Expert Source Ross TaylorMarketing Expert Expert Interview. 4 May 2021. All you need is their name and email address to get started. Don’t ask for too much information at this point.
Privacy statements should state that your company will never give out email addresses to third parties and will only be used for the purposes of marketing your company’s products and services. It should also be mentioned that the email content is confidential and intended only for the individual named. Also state that if the email has been received in error, the recipient should notify the company so that their email can be deleted from the email list. [3] X Research source Example: Your privacy is important to us. We will not disclose your personal information to any third party unless you have given us consent or we are required to do so by law. If you do not wish to receive communication from this company, you can opt out by replying to this email and notifying us.
Keeping separate lists also helps you to prevent spamming them with irrelevant content, which reflects poorly on your company. [4] X Research source It’s important to build relationships with your recipients through email marketing. [5] X Research source Targeted lists with relevant content will help you do that.
For example, a dance class instructor who teaches couples could effectively market via email by offering a promotion for a free one hour introductory class. This offer would create desire, which could be further solidified by including a positive testimonial from a current student. Since the primary targets are couples, a subject line like, “Do you want to take your relationship to the next level?” would be an effective way to get the attention of a prospect.
Tell your recipients what’s new in terms of products, services and relevant business information. Using the words “how to” is a great way to get your email opened; connect your solution to the recipients’ needs. Make a compelling offer that will interest the recipient. Offers are usually discounts or special pricing. For example, a good subject line that a POS software company could use when marketing to restaurant owners would be, “Our new security feature will eliminate internal theft” or “How to eliminate internal theft. "
Just as the subject line should prompt them to open the email, your intro needs to do one thing – get them to read the rest of the email. To capture interest, try telling a story, building mystery, and/or including a relevant and compelling image in the email body. For example, instead of announcing a new feature by describing it in technological terms, you could instead talk about the benefits of the feature that will directly and positively affect a prospective customer. Focusing on a customer’s needs will get their attention. You could make key statements using bulletpoints, which would succinctly convey information while also emphasizing it.
If you have an offer that requires a good deal of information, provide a “Read more” link. If they’re interested, they can click that link and be taken to a web page that provides additional information. Start with the most important information at the top of the email. Don’t include too many graphics or fancy designs in your emails. These might be difficult for mobile users to read. [12] X Expert Source Ross TaylorMarketing Expert Expert Interview. 4 May 2021.
Make sure the action goal is something that you can track – like a click, reply or a phone call – through platforms like Google Analytics. It’s important to monitor the effectiveness of your email marketing campaigns, and the only way you can do that is by providing a call-to-action that you can track.
For example, you could offer a free product or discount with their next purchase. An opt-in option can help prevent you from spamming people and get your relationship with that person started on the right foot. Every email you send should also have an obvious unsubscribe link in it. This allows the person to opt-out at any time.
You will feel a lot more comfortable and confident about sending the final email out to your list if you do a test send first.
The open rate tells you how effective your subject line was by showing you how many people opened the email and how many people didn’t. CTR shows you how many people heeded the call-to-action, which essentially tells you how successful your content was. Unsubscribe information lets you know when you’ve created ineffective content because it tracks how many people opted-out of receiving future emails from you after seeing the current one.
